Editor's note: This is the first installment in a 12-part series on sandwich cookies and other assorted sandwich-like snack items.
I often think about what I would do if I owned a functioning time machine. And I'm pretty sure my very first mission would involve traveling back to 1908 to convince the geniuses at Sunshine Biscuits that "HYDROX" is an awful name for a sandwich cookie. Surely you remember Hydrox. They're like Oreos, only better. But sadly, thanks to a name that conjures up images of laundry rooms and Mr. Yuck stickers, Hydrox never stood a chance against it's hotshot rival.
How easy was it for Oreo to waltz in and steal the sandwich cookie crown? Think about it. It's the early 1900s. You're stuffing your face with Hydrox cookies, each bite more delicious than the last, when you realize, "wait a minute, if I could create a sandwich cookie half as tasty as this, but with a catchy name that doesn't sound like something that will burn my skin upon contact, I'd be rich!"
And that's exactly what happened in 1912, when Nabisco introduced the Oreo, a vastly inferior product that remains incredibly popular to this day, almost a full century later. Where's Hydrox? The cookie no longer exists, but if you're ever in the Home & Garden section of Sears, ask for it by name and they'll supply you with a bottle of something sure to keep the slugs off your heirloom tomatoes.
11 months ago